Digital marketing is one of the best way to promote your business . it help every business to
reach the targeted customer at most convenient way .
Digital marketing just refers the online marketing on digital device. it has very vast
history and its requirement has grown in previous year with rapid speed . this is just due
to the artificial intelligence in the marketing for the most targeted lead generation .
The history of the digital marketing :-
The marketing has been always the back bone for any business to succeed in the world This
help business to reach the user very easily .
Earlier the user were targeted through the old method of marketing which was to much
money consuming .
This was great problem for new entrepreneur to grow in the market and sell the product
and Earn the good amount of profit .
This trend gradually decreased and as the human moved on using the digital device the
marketing concept changed .
Hence creating the two type of marketing :-
1:- old way of marketing
2:- new way of marketing
Old way of marketing :- this is the marketing technique that deal with all
technique that were existing from years like :-
1:- news paper advertisement
2;- tv advertisement
3:- radio advertisement
4:- yellow paper
5:- banner advertisement
6:- event based marketing (etc.)
These all were the costly and takes lots of money. This even to not guaranties the
return on investment in the marketing which is the most worst part of it .
New way of marketing :- this marketing type also refers to the online marketing ,
digital marketing , internet marketing . all these things are the same and they refer to the
same type of the concept called the digital marketing . So here arise the question
what is the digital marketing services is all about ?
Digital marketing is the targeted marketing which deals with digital plate form like your
phone , laptop , web site, app , search engines , social media and other digital devices or
digital platform marketing in the form of text ad , image ads , video ads ,or gif ads to create
the brand awareness , leads generation or app installation of the particular brand or company .
which finally leads into the profit making of the company .
Digital marketing is also way of profit maximization for company . with the help of the
digital marketing services you can get good amount of profit in just little amount of money .
Digital marketing services is divided into many parts like :-
1:- search engine optimization services
i:- on page seo services
II:- off page SEO services
2:- content marketing services
3:- inbound marketing services
4:- search engine marketing ( SEM ) or Adword services
5:- online reputation management ( ORM ) services
6:- business listing optimization services
7 :- email marketing services
5:- mobile marketing services
6:- app marketing services
7:- social media optimization ( SMO ) services & Social media marketing (SMM) services
1. Brand awareness 2. reach
1. Traffic , 2. Engagement , 3. App install , 4. Video views , 5. Lead generation , 6.
1. Conversion , 2. Catalogue sale , 3 store visit
Linkedin , Stumble upon (mix), Twitter , Instagram , YouTube , Reddiff , Scoop it ,
Tumbler , Ello.com , Piniterest , Vk , Google+ , Blogger , flicker.com
8:- marketing through the blogging concept
9:- E-commerce based digital marketing services on :-
10:- Business analytics services for your business ( Google and bing )
1:- analytics platform
2:- web master platform
Nessicity of digital marketing services for your business :-
When any business starts it need just the rights customer in most efficient money. For this
they can go to any extend . this is most important life line to them irrespective of the fact
that they are new in the market or they are brand or not .
Digital marketing services give just what they require and hence leading to be the key
element in giving the targeted audience at most cost effective way.
Benefits of digital marketing services to the businesses :-
The online customer that are found interested in the product are the real large group of the
people likely to be interested locally in buying your product irrespective of your brand name
how old you are .
if they like they can go for your services and product . this even have the strong return on
marketing that is guaranteed customer and profit maximization in your business.
Other benefits of internet marketing services for business:-
1:- It give your brand the ability to interact with right targeted customer and learn
exactly what exactly they are looking for in your services or product and how there view
affect the current market scenario is there need to bring any changes in your product or
services . Basically it just brings the complete mind set of the user and about your
products or services.
2:- Digital marketing services help brand to establish there footstep in international
market very easily .
3:-You can save a good amount of money in reaching the same amount of customer at most
lesser price which is the basic need of every marketing .
4:-We can even track the response of the user online that can further leads in brand
improvement for our own brand .
Factor that clearly indicate that you must have the strong digital presence are:-
1:- you need to know in today’s world your most of the customer are online
2:- all the business are mostly getting online and if your competitor is doing well
online it mean online matter to your business as well.
3:- if you are online you are accessible to your customer all the time 24*7 which very
helpful in business .
4:- digital marketing create such a situation where you don’t need to fine customer or
user your user will automatically come to you for product or services . all you need to have
is the strong presence .
5:- it also make you understand your customer base on real ground .
How Can Digital Marketing services Help You Grow Your Business?
Following are way that leads to business success :-
1. Increasing customer base online plate form by targeting the most potential audience
likely to be interested in your business.
2. Digital marketing is always stronger than the old way of marketing in all context of
marketing relating to cost to its reach as well.
. 3. Doing the SEO and SEM is one of the best ways to get the audience from search engine.
4. Giving a strong social media appearance to derive the people from social media to our
digital plate from as it can also play a key role in trigging the profit of your business.
5. Doing the remarketing to repeat visitors using adwords , email marketing and mobile
6. User friendly website and mobile app
Few other reasons why Digital Marketing services is useful to businesses in term of
• digital marketing is the most Cost-effective marketing in world .
• digital marketing is the most Faster and more reliable and marketing strategies that
has evolve in the past year .
• digital marketing services help in Increasing the outreach to target audience for your
• it help in attending the higher revenue for businesses in minimum effort
• digital marketing has the higher ROIs as compare to any thing
• its even help you to connect your real-time customers
• its help in building trust with existing customers and new customer in your business .
• it also involves the web and data analysis of your digital plate form in building the
right strategy for your business .
• it Increases your brand recognition and brand awareness .
These all factor show why it is the most targeted marketing as compare to any other
Business Growth By Improving and over all working on your Digital Marketing Strategy :-
The digital marketing strategies are most important way that can lead you to the right path
for your business growth . the digital marketing strategy basically contain major five stage
every business owner must pay attention for best ROI in there business to it .
these major five stages are :-
• The targeted market and demography of the customers
• Current status of the business, and future target
• Major competitors and their strategy
• Primary digital marketing tools to be used
• Application of business analysis tools for performance measurement
Conclusion for digital marketing services :-
Digital marketing is the future for all business. its important to understand that no
business can survive only digital marketing can give consistent growth in business .
The business that has understood the important of digital marketing has moved a head of
there all competitors in the market .
Its need to be understand that there are any business that are growing only on the bases of
the digital marketing few example are Amazon, Alibaba, Flipkart, Jabong, Snapdeal, and hundreds
other these all hold the future concept of marketing to this world .